Optional air bags and ESP
6 hatchback 307 estimated price: 100 000 -15.8 307 million
hatchback 4-year itch: But old age and charm still exist
4 years, for a woman who means face conversion;
4 years, for a vehicle, means that the market variables.
4 years ago, the people's long-term preference for the sedan, causing the hatchback 307 and missed the Chinese market for no reason plus a slightly plump ass; 4 years later, when the 308 markets in Europe, the past 307 enchanting from. Looking back a century the body has been overwhelmed by the 307 into China, is old age and beauty, or Joan of Arc, the aesthetic vision of people yet to be tested.
This week, the upcoming 307 hatchback. The original of the French car finally after 4 years in the sedan into the domestic market, facing a hatchback the gradual warming of the market environment. upfront listing 307 with 1.6L and 2.0L hatchback two kinds of displacement, there are 3 large levels of 5-7 models, with a 9 body colors.
hatchback car market, the Focus hatchback and the Tiida is the top selling models, the main opponent 307 hatchback is that they, especially the former. relative to the opponent, the main selling point is the 307 hatchback concise fashion styling and dynamic handling tough; its customer base lock those 25 - 35-year-olds.
I believe that the 307 hatchback and sedan should be basically the same price and with reference to the price of the main competing products. sedan priced at 109,800 -16.58 307 million, the terminal price of the hatchback Fox 11 million -15 million. it is necessary to guarantee a certain price competitiveness, but also ensure the brand's quality, the price of 307 hatchback is expected to -15.8 in the 10 million yuan, 98,000 yuan does not rule out the possibility of starting.
dynamic hatchback, Kuanshu space
in the dealership, I see the upcoming 307 hatchback, feeling the car is still not significant after 4 years out of date, ahead of European car design to make it a classic style.
to the total said that 307 of the selling points of both sides is reflected in dynamic fashion modeling. Compared with the sedan, hatchback latter part of the body 307 is very compact, concise and lively style rear, the sedan is so totally unlike
307 hatchback gives vitality and dynamism of the image, which with its many sports related to the design style.
rear styling is distinctive, with high-definition LED taillights, chrome sports exhaust pipe and rear power jack;
flying wing spoiler dynamic modeling, can maintain the stability of the tail of the air;
16 inch alloy rims and 205 tires give the car-like feel;
aluminum car rims, metal shift lever, metal pedal is sporty;
sporty seats with dual texture, with good package, mesh fabric with high permeability, groove design also appears to be more quality.
in the dynamic apart, the car also provided Kuanshu the use of space: the trunk volume is 433L, the rear seats tip over when it is reached 1440L. This figure compared to other mid-level hatchback to be slightly larger space. However, after row space feel slightly narrower than the sedan.
In addition, the car navigation system, multimedia communication Rui Chi would be a bright spot. The system includes GPS navigation system, 7-inch screen, DVD, DV player, 10G storage space, navigation, guidance, vehicle diagnostics (video capabilities, communication services, sound system). This option hatchback configuration in at the same level, there is no vehicle is equipped.
engine with CVTS (variable timing system), LITENS (belt tension control), FHE (oil temperature), and other technology, maximum power can achieve 108kw, maximum torque of 200Nm. transmission by the French Peugeot own production, the use of Porsche technology, good acceleration, smooth shifting and enhance the ride comfort.
both sports, and safe
307 for the hatchback, the original French fashion design and the car will be a major selling point. relative to the Focus hatchback, the sides appear to be more 307 for fashion and compact; the car's aluminum rims, metal gear lever, metal sport pedals reveal a strong style. In addition, the optional six airbags and ESP, but also makes the car than the Japanese cars have better safety performance.
In addition, in order to attract domestic consumer demand for the configuration, the car launched 10 function deployment (mostly optional), the market price of these configurations in the 3 million total.
internal hard drive GPS + DVD + DV, 7-inch color display system
ESP (ABS + EBD + ASR)
cruise control speed limit function
side curtain side airbags
EVA emergency system dynamic support system (standard)
intelligent headlight wipers
smart air conditioning
hatchback smart partitions 307: Intermediate new mainstream
2007, the 307 sedan sales of about 65,000, December sales is close to 8500, manufacturers realized the market expected. hatchback 307 listing, will strive to achieve monthly sales of 4,000-5,000 units. manufacturers of the car is more than the previous expectation of mid-level hatchback dominant mm Fox, a market segment The absolute main. Dongfeng Peugeot hatchback and sedan sales hopes to achieve a 1:1 ratio, if this is the case, the 307 hatchback market influence second to none.
for Peugeot, the 307 is nothing more than a hatchback help heavyweight to push their brand lift model, not only driving the overall sales, its main position in the hatchback market will enhance the company's influence. In other words, 307 is a hatchback both symbolic and actual effect of the model, if access to markets and the brand's success, Dongfeng Peugeot personalized Jiajiao competitiveness will be greatly enhanced. in the 307 hatchback, the Peugeot 307 SW may introduce other personalized products to clear product positioning and brand meaning.
benefit from the 307 performance sedan market, Dongfeng Peugeot brand in a short time as second-line leader, and a bicycle to get a more substantial profit. If the 307 hatchback with great success, Dongfeng Peugeot influence not only improve the industry, the fashion personalized dynamic route will also be selling brand of winning, that is a leader in personalized marketing.
public car prices crush a hatchback car market
Beijing auto market survey showed that in preparing to buy cheap among the crowd of cars, with 50.2% of consumers believe hatchback low fuel consumption, economical, and consider buying a hatchback. This means that the domestic market began to mature hatchback. Correspondingly, in some developed countries in Europe and America, The proportion of sedan cars declining, while the hatchback rapid increase in the proportion; some countries have accounted for hatchback car market share of 70% -80%.
consumption environment at home and abroad, is to promote Dongfeng Peugeot 307 hatchback is a major cause; and Fox Tiida hatchback and the success of manufacturers of wind and water to the hatchback market coveted endless. hatchback domestic middle market, a lot of fire over the previous two years, but the total remains limited, as the Excelle HRV, Bora HS, sales of models such as Elantra SPORTS mediocre. Excelle sedan sales last year of 15 million vehicles, while the Excelle HRV sold only 28,000, the Elantra III car sales of 110,000, Elantra SPORTS sold only 3000, the gap between hatchback and sedan can be described as poor.
Although the market is full of variables, but the hatchback is a trend in the expansion, so the beginning of this year, the hatchback 307 , Sailatuou wind, CIVIC hatchback models such as the stock market after another.
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