China in 2008, Ford will continue to do scenery

 China in 2008, Ford will continue to do scenery?
In mainland China cross-border car companies, Ford vehicles to bring the father of the famous brand reputation comes, in the brand and affinity with the people should take the initiative areas From the viewpoint of heavyweight brands, it is long overdue among the top few. But the last few years the annual sales top ten list, the it late, the old like ; still holds partly concealed inventory report 2007 results, Ford This time China is not only the face of flood, but much can be said that the Chinese market resurgence in a return.
following the 2004, 2005, 2006, for 3 consecutive After years of rapid growth in 2007, Ford Motor Company in the Chinese market, achieve better results, directly under the Ford brands (Ford, Lincoln, Volvo, Jaguar and Land Rover, Mazda free) products reached a total of 216,324 retail , an increase of 30%, far exceeding the industry average. part of a single brand in Ford's 2007 domestic and imported passenger and commercial vehicle retail volume reached 195,840, an increase of 26%.
speaking Ford China the main force - Changan Ford, its strategy in the Chinese market changes and the overall growth rate is of concern, from 04-07 years, the original Ford Fiesta for a period of change caused by the adverse market, into a concentrated development effort strategic stage. This period is Mondeo, Focus, S-MAX, Mazda 2, Mazda 3, and the new Mondeo - the stage of winning concentrated market, a variety of new product strategy, particularly Ford brand models delivery is to improve the rapid increase sales of Changan Ford did.
Ford said it nearly four years of rapid growth, the foundation is weak in the early cases to achieve. Ford's auto market in China for China, it should said to be a latecomer, but also because poor start earlier products, so that the pace of the beginning of the market is not ideal. And after the initial negative, but later return to order, new product launch strategy, yet another On one level, Ford has shown a big company in China as a solid foundation where.
multinational companies entering the Chinese market, products, probably also not a comparable Fox dazzling, this A-class car market superstar Ford has brought great gospel. Ford China, or Ford, Fox, beginning in the sedan's achievements above, really is a bit bizarre, but Fox to pass this one back again to prove the same time, German propaganda techniques also play an important role in fueling. In pre-market by tossing a period of Changan Ford, start by Fox to overcome the negative, and finally the body itself Guangէ��.
2007 �� really Ford China, or that is in China, Changan Ford Great Dafanshenzhang year, and to achieve this high growth is behind Fox, winning, S-MAX, Mazda 3 and import models the result of a collective development effort. but has come in 2008, Ford China, whether done by the stock momentum, continue to make the market storm, from the strategic model lineup becomes very important.
as When the main force of the Fox strict position to build on; and success in the high-class car market, we must further development effort to open up the bottom-up space; back of the Mazda 3 in the sales network problems will be further improved and development effort; the new Mazda 2 to strive to open up the market to obtain recognition of consumers; SMAX MPV this niche in the market is facing a strong enemy, and its marketing practices are also still being studied; at the Frankfurt Motor Show, Guangzhou show, followed by the North American Auto Show world debut of the three Ford Verve Concept small car also clearly indicates that the Ford small car design direction for the future. It is said that before the end of 2008 the Ford small car market is developed on the basis of this concept, these new concepts small-displacement models in China fall into the bottom of the car market when it brings nothing new to look forward to.
to Ford, its most direct incremental 08, may be small cars from Ford and The new Mazda 2 listing. and in winning, Fox, Mazda 3, which several models, Ford wanted to break larger words, in the marketing strategy seems to have found the point of feeling, based on the need for further market consolidation and mining, in a word, it is to do more to point out new moves.
already entered in 2008, to support the rapid growth of Changan Ford is a lot of factors, but because the whole ride car market has entered a fierce competition in the situation, the Changan Ford already is late, there are many adverse factors. So in today's China's auto market, and independent brands are facing not only fierce competition, and to carefully every step, even as the century-old Ford, and only stabilize the results and a step by step manner, and can not be a big mistake.