Little Swan to arm seek new large wake

 Starting a reflection.
to wash the main development strategy of multiple concentric Little Swan, in the event of a diversified bottleneck and because of return to the state, the Little Swan quickly woke up: cut off relations with the Sweet, exit air conditioning industry, broke up with Matsushita Electric, General Electric stock transfer hh
Forget the past
Little Swan diversification began in 2001 . in that looks gorgeous on the diversification of turning back, but today's crisis for small swan potential problems. that year, Little Swan, from the completion of a comprehensive white washing machine factory to the expansion of enterprise has to enter the air-conditioning, refrigerator, dry cleaning machines, dishwashers, small appliances, and other fields.
Diversification in the short term a significant increase in the operating results of Little Swan, a springboard for expansion of business scale, to promote the Little Swan in Jiangsu Province, after following the sales of over billion Chunlan integrated appliance business. but has not followed the development of Little Swan bring more good luck. With the increasingly competitive domestic appliance market, Little Swan's air-conditioning business, experienced from the ; Little Swan Paul.
same time, the Little Swan high hopes dishwashers, dry cleaning machine products, as difficult to change habits, not short-term market atmosphere to form, market sales stagnant. small output is difficult to support large investment in the Little Swan an area bigger and stronger and eventually had to give up.
In addition, the dominant industries in the Little Swan Washing area in recent years with mergers and acquisitions continue to set off the capital, as well as Siemens, Haier, represented by enterprises to actively promote the rapid spread of drum machine . The Little Swan from 2003 to 2006, has been caught in the turbulence Sweet merger period, executives change, changes in ownership caused a large number of middle managers and technical personnel turbulence. there new research and development slowed down, after-sales service can not keep up, market rate of stagnation and other issues, eventually led to its decline in market share in washing machines.
the end, Little Swan in a highly competitive market, competition, changes in ownership caused by the internal management control, business development confusion, turmoil and a series of internal personnel issues, diversity bottleneck was detonated, the once troubled.
awakening once they cut the Gordian knot
Recently, the Little Swan A announcement, said it would, a subsidiary of Little Swan General Electric 30% of the equity price of $ 7,100,000 transferred to General Electric (China). It is understood that Little Swan Little Swan General is the largest source of profit shares, and its main business is OEM for GE washing machine drum. Previously, GM Electric does not own any shares of the company.
This has undoubtedly increased awareness of the development prospects of Little Swan favor. through the equity structure of the tied bundle, let Little Swan and General Electric in the volume of business, business scope, and depth of cooperation aspects will be improved, so that Little Swan shares the profits in the short term source of more consolidation.
fact, early in September, will be held in Wuxi Little Swan Matsushita Refrigeration Compressor Company and Wuxi Matsushita Refrigeration Company of the 19% of the shares sold to Matsushita Electric Corporation. It is reported that the two companies are in the heyday of Little Swan, and Matsushita joint venture in Wuxi, but a long time at a loss, not only did not realize the diversification and expansion of small swans in a strong support, also failed to achieve capital appreciation, as a flaw.
end of last year, out of Sweet Little Swan shares, after the return of Wuxi Union, quickly launched a series of weight-loss campaign. first announced its withdrawal from the competitive air-conditioning industry, out of the air conditioner market for many years of losses. Meanwhile, cooperation with Fujitsu General, the establishment of Fujitsu General (Wuxi) central air conditioning companies, central air conditioning will be achieved better prices to sell assets to avoid the fixed capital devaluation.
survival through a series of arm, the development of Little Swan series of events began to emerge from the shadow of pre-, main industry in the clear and the washing machine, cut the number of non-core business, the more convinced people of its future development recognition. but the market is not the same, Little Swan to really on the right track, he must quickly find and make up for its short legs.

future breakthrough should help themselves now, Little Swan quickly sort out the development of the main industry, clear competitive focus is imminent have hair. I think the main industry in the regression, the washing machine market has shrunk, Little Swan, in order to achieve further glory in the short term, the difficulty is not small.
the short term, although Little Swan to the non-core business through a number of clean-up, for their own development to win a trace of breathing space. such as Matsushita joint venture to sell stake to avoid further losses, sell the shares of capital can be put into new product development. Furthermore, the Little Swan has also quality assets by the number of external sales, some profit gains, stable foundation for development. such as the transfer of shares to cash in GE, not only to achieve the revenue, but also tied the two sides to cooperate in the drum washing machine. but also for the future in Little Swan drum machines in the domestic market, paving the way for competition.
the above methods, it is not fundamentally solve the problem. I think the fundamental way to Little Swan can make myself to quickly find a way to achieve their own blood, self-sufficiency development model and competitive strengths. Right now, the Little Swan is a promising new beginning!